ZEISS ClearMind
- My2020 Optometrists
- May 6
- 1 min read
Discover the first-of-its-kind lens by ZEISS.
Driven by a global breakthrough in neuroscience decoding visual perception and cognition, ZEISS has developed a first-of-its-kind lens – changing not only how people see but how they feel.
Clarity in a visually noisy world. For the eyes and the mind.
ZEISS ClearMind lenses with innovative ZEISS NeurOptix technology
are designed to help people’s eyes handle the visual demands of
the modern world – providing extremely clear vision in the lens
areas the brain needs it most while managing lens-induced blur to
minimise the cognitive load.
Scientifically proven to reduce the cognitive load.
Built on people‘s real eye behaviour in everyday life, ZEISS NeurOptix technology in ClearMind lenses helps identify most frequently used lens zones and links lens induced blur to cognitive load – creating a unique design fingerprint. The lens design optimisations considering these neuroscience effects help deliver sharp sight – which can alleviate mental effort.
my2020 Optometrists - ZEISS Partners
At my2020 Optometrists, we have partnered with ZEISS to deliver premium lenses to customers with expert fitting and individual orders. ZEISS ClearMind lenses are now available in all stores; simply book an appointment online or walk in to be fitted for the latest in innovative lens technology.
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